In response to the growing hunger problem caused by the pandemic, Saladworks teamed up with No Kid Hungry. Their goal? For Saladworks franchises to raise enough donations to provide one million meals for kids in need. We got to work right away, branding the partnership and creating a robust Million Meals Challenge marketing campaign. Outreach included social media, weekly emails, point of purchase, in-store collateral, bag stuffers and a microsite for donations.
A new restaurant launch so good, not even a pandemic could stop it.
In partnership with B5 Brands, we branded and launched a new bao bun eatery in Philadelphia. It’s always a challenge to open a new restaurant, especially in a city which boasts some of the most acclaimed eateries in the country. But doing it during a global pandemic that put a huge strain on restaurants? Some would have said that was impossible. For us, it was not only possible, it was a success—as we pushed through boundaries to find creative ways to bring the global bao bun trend into the hands of Philadelphians. From the name, to the all touch points of the brand, website to store design, point of sale and social media, we led our client to a strong opening. As soon as dining restrictions were lifted, we created an outdoor block party that had patrons lining up down the block. Restaurant branding and successful launches? We’re all a-bao it.
Think Traffic came to the rescue when Tyson Foods sought to increase sales of their frozen meat products. We implemented our VBSLTY interactive digital screens at point-of-sale in 10 Meijer supermarkets in the Midwest. By retrofitting existing freezer doors with interactive glass and software systems, we allow products to be seen while collecting consumer data insights in real time. The result? Significant sales growth of the featured Tyson frozen products—and an impressive lift for the entire frozen food category in those stores. Think Traffic and chill.
MilkPEP, funded by the nation’s milk companies to educate consumers and increase milk consumption, put our digital VSBLTY cooler program to the test in 11 ShopRites in NJ and PA. Our cooler door featured photos and video that gave shoppers a rich, immersive experience through intuitive touch. They were then prompted to open the cooler to reveal the milk inside. The supermarkets with our coolers drove increased milk sales compared to other locations—and our analytics provided an in-depth look at store traffic with never-before-seen insights on shopper demographics and psychographics. Got milk? Yes we do.
Rolling the dice with an overarching casino brand.
A social refresh. A new player’s card launch. Think-Traffic helped usher in a new era for Tulalip Resort Casino. We took over their social media, transforming a disjointed and ordinary account into a dynamic, creative and engaging new presence. And, as we had done with great success for other casino clients, we initiated the consolidation of their three-casino card program—branding the One Card and promoting it with an integrated campaign across all channels from print to TV.