Let Your Flavor Flag Fly

Making flavor flags — and sales—fly high

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We were tasked with reversing a negative sales trend and bringing the heat to North America. The challenge? Global brand Nando’s had limited recognition in the US. So we fired up our creativity with a bold new campaign: Let Your Flavor Flag Fly. Nando’s iconic flavor flags became the heart of this campaign, celebrating individuality, inclusivity, and of course, flavor. We encouraged guests to try Nando’s however they like—and to proudly fly their flavor flag.