putting the super in super bowl
When we were asked to create our first-ever Super Bowl TV spot, we set out to score big. Our team wrote, directed and produced an entire broadcast campaign featuring a series of entertaining, artfully filmed spots from the point of view of a different guest personality, then summed them up in one spot that played during the Super Bowl supported by a social media campaign. And all that? As our characters each say in their own unique way: We’re here for it.