Tyson

We generated hot sales in the freezer section

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Think Traffic came to the rescue when Tyson Foods sought to increase sales of their frozen meat products. We implemented our VBSLTY interactive digital screens at point-of-sale in 10 Meijer supermarkets in the Midwest. By retrofitting existing freezer doors with interactive glass and software systems, we allow products to be seen while collecting consumer data insights in real time. The result? Significant sales growth of the featured Tyson frozen products—and an impressive lift for the entire frozen food category in those stores. Think Traffic and chill.