Saladworks BlahBQ

making grilling a little more thrilling.

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We come up with big ideas that make a splash for our clients. So when Saladworks introduced their summer salads, we devised a mobile pop-up experience to bring free catering to boring barbecues in the Philly area. We branded it BlahBQ Rescue and launched a social campaign. On event day, we rented a truck, filled it with Saladworks food and swag, started at a local news station, and ran a live tweet engagement program for tweeters to instantly enter the giveaway. From sunup to sundown, we delivered free parties across three states—and with $0 media spend, we created over 1 million impressions.